Tita’s Choice is a dynamic street food and fresh produce business in the Philippines, strategically proposed to cater to the growing demand for affordable and delicious food options. Founded by six entrepreneurial individuals- Rachelle S. Cuadro, Ma. Eloiza O. Rubio, Rosalie C. Capal, Hanna Andal, Caribel Rubia, and Daniella C. Pante- Tita’s Choice was born out of a brainstorming session where they decided to turn their ideas into reality .The journey began in July when six friends came together to start their business. After a day of brainstorming, they decided to start food cart and vegetable selling business, leveraging their skills and strengths to create a unique offering. With a shared vision and passion for entrepreneurship, they pooled their resources and contributed PHP P1,000 each to start the business.
Our initial focus is on serving a range popular street foods including fish ball, kikiam, isaw, betamax, chicken head, fries and burger. This items are carefully selected based on their high demand among local customers, potential high volume sales, and ability to generate significant income through consistent sales volumes. To further diversify our revenue streams, capitalize on local market opportunities, and mitigate risks associated with relying on a single product line we’re expanding into the Calabanga local market. This expansion introduces a new and promising income stream focused on offering a wide variety of fresh, affordable vegetables.
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